{Installation} Memory Gaps by Paprika

I recently stumbled across an interesting installation by Montreal-based graphic design and strategic marketing firm, Paprika. Paprika installed Memory Gaps (Trous de mémoire) at an Aires Libres, which runs through September 2nd, 2013 in Montreal.

Memory Gaps installation in Montreal, Canada, by Paprika

The installation looks completely different from all angles, front, back and several sides. You can walk around and walk through the standing artwork which appears black from one angle and white from the next. The installation invites the viewer to walk down a memory lane they are no longer a part of. It invites the viewer to probe and touch the installation, write on the installation, and even sit and lean on it.

Memory Gaps installation in Montreal, Canada, by Paprika

Memory Gaps installation in Montreal, Canada, by Paprika

Memory Gaps installation in Montreal, Canada, by Paprika

Paprika says:

“This installation makes a mockery of amnesia to remind us that new perspectives can reveal amusing truths and certain hidden pleasures. If our memory plays tricks on us from time to time, it’s now your turn to have fun with it.”

Well since I have a fairly bad memory, I may have a lot of fun with this installation! If you’re in Montreal you have a few days left to see Memory Gaps for yourself. If you visit please comment or tweet me. I’d love to hear about your experience!

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