Two weeks ago I had the pleasure of visiting Walker Tower, the latest New York City building renovated and showcased with the help of Hearst Magazines. For the seventh year in a row Hearst has teamed with high-end designers to create “Designer Visions”. Three separate apartments were produced by Elle Decor, House Beautiful and Veranda by designers Alessandra Branca, Jamie Drake and Carlos Aparicio respectively.
The designers were asked to develop a muse and design their apartments around their muse, thinking deeply about the needs and lifestyles of their client. All three apartments were completely different and it was easy to see the designers’ (and magazines’) personality in each.
Our first stop was Alessandra Branca’s duplex apartment. The space was well planned out for a young family who like to really live in their apartment. It was comfortable for reading and relaxing and also decorated and planned well for entertaining. Each space was different in color but all tied together. Alessandra used many fabrics from her new line at Schumacher as well as wallpaper from her own personal line.
Jamie Drake’s team designed their three-bedroom apartment around the fictional granddaughter of 1920’s celeb Josephine Baker. When you walk into the apartment you know you’re walking into something glamorous. The black white and gold patterned foyer leads you into a fleshy pink living and dining area.
Drake’s team paid attention to every detail in this apartment. Walls were coated in several layers creating a subtle shimmer. The artwork over the guest bedroom was very memorable. It was hung in such a way that it acted as a modern canopy.
Carlos Aparicio’s muse was a sophisticated bachelor who is also a collector, much like himself. The space was painted in chalk gray and each room had a museum-like quality. Aparicio managed to fill the spaces with furniture but leave them airy and open at the same time. He aimed to showcase a different way of living, where bedrooms don’t need to be used as bedrooms. Guest rooms were instead used as an office and a sitting area for visitors and owner to enjoy.
In my opinion this year’s Designer Visions was a huge success. Each designer did an amazing job of showcasing their talent and creating spaces for buyers to visit that really highlight the details of the spaces. When walking through the apartments it was easy to imagine families and bachelors living in the apartments.
For ELLE DECOR:
Reprinted by permission from ELLE DECOR, copyright 2013. All Rights Reserved. Douglas Friedman, photographer.
For House Beautiful:
Reprinted by permission from House Beautiful, copyright 2013. All Rights Reserved. Jonny Valiant, photographer.
Reprinted by permission from VERANDA, copyright 2013. All Rights Reserved. Max Kim-Bee, photographer